Celebrating it's 15th anniversary, we were asked to Rebrand the Identity for Cumbre Tajín, a cultural festival at Veracruz, México.
Cumbre Tajín is a cultural festival that promotes, preserves and strengthens Totonacan culture, which has become a world heritage. Every year, with the arrival of the spring equinox, it showcases ancient rituals, music, dance, healing and multiple artistic expressions.
The Totonacans host and welcome thousands of artists from Veracruz, Mexico and the rest of the world to offer a wide array of activities in three main venues: The Takilhsukut Theme Park, El Tajín archeological Site, and Papantla City's main plaza.
It is a celebration that provides a great opportunity to learn about the multiple identities of the native culture and to get immersed in a unique universe of sounds, colors and flavors.