Noche UFC 2025

This project consisted of designing the entire image for "Noche UFC 2025", held at the Frost Bank Center in San Antonio, Texas, on September 13, 2025. The project follows a "Guadalajara" theme, honoring the Mexican city originally chosen to host the event. Under this creative direction, we developed: - A series of custom logos. - Three illustrated key arts. - An original typography. - A comprehensive system of secondary and supporting graphics. These assets were designed for integrated use across the venue, official merchandise, social media platforms, and the television broadcast.

NOCHE UFC — 2025

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Year: 2025

Client: UFC

Role: Event Identity / Branding

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Creative Team:

Bobby Besabe & Julie Tran: Creative Direction

César Moreno: Art Direction / Key Art Design / Illustration

Christian Michel: Key Art Design / Illustration

Quique Ollervides: Type Design / Illustration

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Tools: Adobe Photoshop CC, Adobe Illustrator, Wacom Cintiq

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This project consisted of designing the entire image for "Noche UFC 2025", held at the Frost Bank Center in San Antonio, Texas, on September 13, 2025.

The project follows a "Guadalajara" theme, honoring the Mexican city originally chosen to host the event.

These assets were designed for integrated use across the venue, official merchandise, social media platforms, and the television broadcast.

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